Bloom.
Bloom is a modern fictional, eco-friendly plant shop aimed at millennials and Gen Z customers who want to bring greenery into their homes. While the demand for houseplants is rising, many local plant shops lack strong branding that resonates with younger, design-conscious buyers.
Problem
Bloom’s original identity was generic, inconsistent across touchpoints, and failed to highlight its eco-friendly values.
Goal
Redesign Bloom’s visual identity to feel modern, approachable, and sustainable — appealing to a younger audience while differentiating it from competitors.
Results
The refreshed branding positions Bloom as a stylish, eco-friendly, and modern plant shop. By embracing a clean yet playful identity, the brand stands out in a crowded market while connecting emotionally with a younger, design-focused audience. Hypothetically, this new direction:
- Improves brand recognition through consistent visuals.
- Appeals to social media–savvy buyers, boosting online engagement.
- Reinforces Bloom’s eco-conscious values.
A bright and clean social post made for Bloom, highlighting its fresh and natural style.
A clean, nature-inspired flyer and set of business cards for Bloom, designed to reflect the shop’s fresh and welcoming style.
David A Childs
Thank you for visiting my site, I appreciate your time and interest in my work.