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I recently had the opportunity to work on a brand design project for Edibu, a mobile app company. The goal was to create a brand identity that would reflect their innovative approach and resonate with their target audience. After conducting extensive research, I crafted a design concept that combined modern aesthetics with a sense of simplicity. The logo I created featured a sleek, minimalistic design with an abstract icon representing connectivity and forward-thinking. The color palette consisted of vibrant shades, symbolizing energy and creativity. To ensure brand consistency, I developed a set of visual elements, including typography and graphic elements. The final brand design for Edibu successfully captured their essence and positioned them as a dynamic and cutting-edge player in the mobile app industry.


One of the branding problems faced by the mobile app company edibu is a lack of differentiation in the market. With numerous app companies competing for attention, it becomes crucial for a brand to stand out and offer something unique. Edibu may struggle to differentiate itself from competitors, resulting in a diluted brand identity and a reduced ability to attract and retain users. Additionally, if the brand messaging and positioning are unclear or inconsistent, it can lead to confusion among the target audience and hinder brand recognition. Without a strong and distinct brand image, edibu may find it challenging to establish a loyal customer base and gain a competitive edge in the highly saturated mobile app industry.


edibu, a mobile app company, can benefit from a strong branding solution to establish its presence in the competitive market. A well-crafted brand identity will help edibu differentiate itself from its competitors and create a lasting impression on its target audience. Firstly, a captivating logo that embodies the essence of the company’s values and vision should be designed. This logo can then be incorporated consistently across all marketing materials, including the app interface, website, and social media profiles. Alongside the logo, a unique color palette and typography should be chosen to convey the desired brand personality. Additionally, a compelling brand story and messaging strategy should be developed to engage users and build trust. This can be achieved through clear and concise communication that highlights the app’s key features, benefits, and user experience. By implementing a comprehensive branding solution, edibu can strengthen its market presence and establish itself as a reliable and innovative mobile app company.

My Role

As a graphic designer, my role in creating a brand identity for edibu, is both exciting and challenging. I was responsible for visually translating the company’s values and vision into a captivating logo that will serve as the face of the brand. It was my job to carefully select colors, typography, and design elements that resonate with edibu’s target audience and convey the desired brand personality. With every design decision, I strived to create a cohesive and visually appealing brand experience that sets edibu apart from its competitors. Additionally, I played a vital role in designing marketing materials such as app interfaces, website layouts, and social media graphics that effectively communicate the brand story and engage users. By leveraging my creativity, attention to detail, and design expertise, I am dedicated to contributing to the success of Edibu’s brand identity and helping the company establish a strong presence in the mobile app market.

edibu business card, Letter head, and flyer

Website design and shirt design